Cloud 9 Candles is a fictional, feminine brand specializing in handmade, natural bubble candles. These colorful candles are designed to brighten your day with their playful shape and vibrant colors. The target group for Cloud 9 Candles is women aged 25 to 45 who appreciate a lively and feminine style. They appreciate a calm and positive atmosphere at home and prefer environmentally friendly products made from natural ingredients. The target audience has a love for interior design and is active on social media platforms such as Instagram and Pinterest, where they search for unique products and inspiration that reflect their personal style and values.

The project included designing a logo, color palette, icons, and animated giphys that reflect the brand's playful and lively aesthetic. The logo combines a soft and playful font style with cloud elements to emphasize playfulness and joy.

The colors selected includes bright and vibrant "pops" of color that I've named 'Funky', 'Girly', 'Natural' and 'Calm', all chosen to appeal to the modern, design-conscious target audience.

Finally, as part of the branding, I have developed packaging and several posts for use on social media, especially adapted to platforms such as Instagram and Pinterest.