For Navnetavle, an online store that specializes in colorful and personalized birth posters for the children's room, I have designed a playful visual identity. The logo's star motifs symbolize the child's dreams and limitless imagination. I have chosen a soft, round font to create a sense of security and warmth. The fresh color palette is both playful and engaging, designed to entertain both young and old viewers. I have also included elements such as colorful rainbows to add extra charm, "magic" and variety.

For the client, I also developed a user-friendly online store. Each poster can be customized with the child's name, birth weight, length, zodiac sign etc., which makes each poster unique. Customers can easily navigate the online store and choose from different colors, sizes and design options, which provides a customized and personalized shopping experience.

The visual design supports the brand's playful and imaginative profile, while ensuring that all functional elements such as product filtering and the purchase process are optimized for simplicity and efficiency.