In this project, I have had the pleasure of working with Matilde Brandt in Frihest to draw and further develop a logo, based on her original sketches. The logo's design has been carefully crafted to reflect her approach and philosophy around freedom dressage and intuitive communication with horses.

The logo's graphic expression combines the elegance and strength of a horse with sensitive and flowing lines, which symbolizes freedom and harmony between horse and rider. "Frihest" is integrated in a way that balances visually with the logo element, and creates a clear and recognizable identity for Matilde's business.

The goal of the design process was to create a logo that both reflects Frihest's commitment to the horse's welfare and their unique approach to training. The result is a visual identity that communicates values ​​of trust, respect and playful learning in working with horses.