Type arbeid: Graphic design

Cloud 9 Candles is a fictional, feminine brand specializing in handmade, natural bubble candles. These colorful candles are designed to brighten your day with their playful shape and vibrant colors. The target group for Cloud 9 Candles is women aged 25 to 45 who appreciate a lively and feminine style. They appreciate a calm and positive atmosphere at home and prefer environmentally friendly products made from natural ingredients. The target audience has a love for interior design and is active on social media platforms such as Instagram and Pinterest, where they search for unique products and inspiration that reflect their personal style and values.

The project included designing a logo, color palette, icons, and animated giphys that reflect the brand's playful and lively aesthetic. The logo combines a soft and playful font style with cloud elements to emphasize playfulness and joy.

The colors selected includes bright and vibrant "pops" of color that I've named 'Funky', 'Girly', 'Natural' and 'Calm', all chosen to appeal to the modern, design-conscious target audience.

Finally, as part of the branding, I have developed packaging and several posts for use on social media, especially adapted to platforms such as Instagram and Pinterest.

For Navnetavle, an online store that specializes in colorful and personalized birth posters for the children's room, I have designed a playful visual identity. The logo's star motifs symbolize the child's dreams and limitless imagination. I have chosen a soft, round font to create a sense of security and warmth. The fresh color palette is both playful and engaging, designed to entertain both young and old viewers. I have also included elements such as colorful rainbows to add extra charm, "magic" and variety.

For the client, I also developed a user-friendly online store. Each poster can be customized with the child's name, birth weight, length, zodiac sign etc., which makes each poster unique. Customers can easily navigate the online store and choose from different colors, sizes and design options, which provides a customized and personalized shopping experience.

The visual design supports the brand's playful and imaginative profile, while ensuring that all functional elements such as product filtering and the purchase process are optimized for simplicity and efficiency.

In this project, I've had the pleasure of working together with the Trade Union to create engaging and informative material for their upcoming members' evening in Elverum. The task was to lift the message beyond the traditional A4 sheet designed in Word, and really capture the essence of the Trade Union's brand.

By using the Trade Union's profile colors and visual elements, I have designed a poster that both captures attention and communicates important information in a clear and effective way. To reinforce the message further on social media, I have also designed a seamless Instagram carousel post, consisting of three images. These images flow naturally into each other and offer information about the event, which ensures a coherent and visual narrative.

The aim of this design was to create a sense of community and belonging, while at the same time informing members about the exciting agenda for the evening.

On this project project, I worked closely with both the web developer Siv Lillevik and an interiourarchitect. The client wanted of total renovation of their farm buildings, photographs, design profile and website. I developed the design profile with a logo for both printed and digital surfaces, as well as the visuals of their website. An important part of this work was to design a color palette that could reflect the farm's natural surroundings and at the same time highlight its recreational facilities.

The color palette was developed in collaboration with the interiorarchitect, and many of the colors we chose were used on the farm's recreational facilities. For the graphic profile I chose green natural tones to reflect the surrounding nature, combined with warm and safe ocher and maroon shades. These colors not only create a visual harmony in the design profile, but also link the farm's visual identity with its physical surroundings.