In this project, I had the pleasure of working with Matilde Brandt of Frihest to refine and further develop a logo based on her original sketches. The final logo was carefully crafted to reflect her approach and philosophy of liberty training and intuitive communication with horses.

The logo’s visual expression combines the elegance and strength of a horse with soft, flowing lines, symbolizing freedom and harmony between horse and rider. The name “Frihest” is integrated in a way that visually balances the symbol, creating a clear and recognizable identity for Matilde’s business.

The aim of the design process was to create a logo that reflects Frihest’s dedication to horse welfare and their distinctive approach to training, resulting in an identity built on trust, respect, and playful learning.