In this illustration and design project for Elverum Vekst, the goal was to highlight Elverum as an attractive city to live, experience and work in, especially aimed at an international audience at a fair in the Netherlands. To achieve this goal, I designed a range of visual material that both informs and engages.
The project included an illustration of a map of Elverum, designed to focus on the city's residential areas, workplaces and attractions. Each category: Live, Experience and Work were marked with various illustrations for easy navigation and understanding. The map was integrated into a leaflet that was distributed at the fair.
I also developed a roll-up and T-shirt with an illustration that complements the other material.
The material is tailored to make Elverum an interesting choice for an international audience, with a clear message about the city's many possibilities for a rich and balanced life.