Cloud 9 Candles is a fictional, feminine brand specializing in handcrafted, natural bubble candles. These colorful candles are designed to brighten your day with their playful shapes and vibrant colors. The target audience for Cloud 9 Candles is women aged 25–45 who value a lively and feminine style. They appreciate a calm and positive atmosphere at home and prefer environmentally friendly products made from natural ingredients. This audience has a strong interest in interior design and is active on social media platforms such as Instagram and Pinterest, where they seek out unique products and inspiration that reflect their personal style and values.

The project includes the design of the logo, color palette, icons, and animated GIFs, all reflecting the brand’s playful and lively aesthetic. The logo combines a soft, playful type style with cloud elements to emphasize a sense of joy and playfulness.

The color palette features bright and vibrant hues, which I’ve named “Funky,” “Girly,” “Natural,” and “Calm,” all carefully selected to appeal to a modern, design-conscious audience.

Finally, as part of the brand development, I designed packaging and a series of social media posts, specifically tailored for platforms such as Instagram and Pinterest.