Archives: Portfolio

This project involved the design of a brochure intended to guide and support families through the process of ownership transfer and generational succession, particularly in relation to agricultural properties. The brochure addresses various aspects of generational transition, including financial, legal, and emotional considerations.

The brochure is designed to support a smooth transition for both seller and buyer, with a focus on thoughtful planning and family relationships. The design balances professionalism with a personal touch, acknowledging the emotional aspects of inheriting a family property.

The visual design emphasizes the importance of family bonds and continuity, helping to ease communication around a topic that is often emotionally charged and complex.

The project is a collaboration between Trysilvassdragets Skogeierlag, Glommen Skog, Engerdal Municipality, and Trysil Municipality.

Cloud 9 Candles is a fictional, feminine brand specializing in handcrafted, natural bubble candles. These colorful candles are designed to brighten your day with their playful shapes and vibrant colors. The target audience for Cloud 9 Candles is women aged 25–45 who value a lively and feminine style. They appreciate a calm and positive atmosphere at home and prefer environmentally friendly products made from natural ingredients. This audience has a strong interest in interior design and is active on social media platforms such as Instagram and Pinterest, where they seek out unique products and inspiration that reflect their personal style and values.

The project includes the design of the logo, color palette, icons, and animated GIFs, all reflecting the brand’s playful and lively aesthetic. The logo combines a soft, playful type style with cloud elements to emphasize a sense of joy and playfulness.

The color palette features bright and vibrant hues, which I’ve named “Funky,” “Girly,” “Natural,” and “Calm,” all carefully selected to appeal to a modern, design-conscious audience.

Finally, as part of the brand development, I designed packaging and a series of social media posts, specifically tailored for platforms such as Instagram and Pinterest.

For Navnetavle, an online shop specializing in colorful, personalized birth posters for children’s rooms, I designed a playful and imaginative visual identity. The star motifs in the logo symbolize a child’s dreams and boundless imagination. A soft, rounded typeface was chosen to create a sense of warmth and security. The fresh color palette is both playful and engaging, designed to capture attention and delight both children and adults. I also incorporated elements such as colorful rainbows to add extra charm, a touch of “magic,” and visual variety.

For Navnetavle, I also developed a user-friendly webshop. Each poster can be personalized with the child’s name, birth weight, length, zodiac sign, and more, making every piece unique. Customers can easily navigate the shop and choose from different colors, sizes, and design options, creating a customized and personal shopping experience.

The visual design supports the brand’s playful and imaginative profile, while ensuring that all functional elements such as product filtering and the purchasing process are optimized for simplicity and efficiency.

In this project, I had the pleasure of working with Fagforbundet to create engaging and informative materials for their upcoming member event in Elverum. The challenge was to elevate the message beyond a traditional A4 document created in Word, and truly capture the essence of Fagforbundet’s brand.

By using Fagforbundet’s brand colors and visual elements, I designed a poster that both captures attention and communicates key information in a clear and effective way. To further strengthen the message on social media, I also created a seamless Instagram carousel consisting of three images. The images flow naturally into one another and provide information about the event, creating a cohesive and visually engaging narrative.

The aim of the design was to foster a feeling of community and connection, while informing members about the exciting agenda for the evening.

In the Hovdal Gård project, I worked closely with web developer Siv Lillevik and Fugleperspektivet Interior Architects. The assignment involved a complete renovation of the property, including photography, visual identity, and website design. I developed the visual identity, including the logo for both print and digital use, as well as the visual design of the website. A key part of the process was creating a color palette that reflects the farm’s natural surroundings while highlighting its recreational facilities.

The color palette was developed in close collaboration with the interior architect, and many of the shades were also applied throughout the farm’s recreational facilities. I chose natural green tones to reflect the surrounding landscape, combined with warm and grounding shades of ochre and reddish-brown. These colors not only create visual harmony within the brand identity, but also connect the farm’s visual expression with its physical surroundings.