In the Hovdal Gård project, I worked closely with web developer Siv Lillevik and Fugleperspektivet Interior Architects. The assignment involved a complete renovation of the property, including photography, visual identity, and website design. I developed the visual identity, including the logo for both print and digital use, as well as the visual design of the website. A key part of the process was creating a color palette that reflects the farm’s natural surroundings while highlighting its recreational facilities.

The color palette was developed in close collaboration with the interior architect, and many of the shades were also applied throughout the farm’s recreational facilities. I chose natural green tones to reflect the surrounding landscape, combined with warm and grounding shades of ochre and reddish-brown. These colors not only create visual harmony within the brand identity, but also connect the farm’s visual expression with its physical surroundings.