Type arbeid: Graphic design

Caroline kom til meg med en enkel skisse laget av hennes datter, med et ønske om å bruke den som utgangspunkt og utvikle en helhetlig designprofil for hennes akupunktørpraksis. Målet var å skape en visuell identitet som reflekterer hennes arbeid med å balansere kroppens energi gjennom akupunktur, med naturen som en sentral inspirasjonskilde.

Fargepaletten er nøye satt sammen for å kommunisere ro, velvære og naturlig energi. De lyse, jordnære tonene symboliserer den helbredende og beroligende effekten akupunktur har, mens de grønne elementene trekker naturen inn som et symbol på fornyelse, energi og balanse.

Logoen og de tilhørende ikoner ble designet med fokus på enkelhet og eleganse, der akupunkturnålen integreres som en del av navnet og bladene symboliserer energistrømmen. Helheten skaper en harmonisk visuell identitet som resonnerer med Carolines filosofi og gir hennes praksis et profesjonelt og troverdig uttrykk.

Designprofilen er utviklet med fleksibilitet i tankene, slik at den fungerer like godt digitalt som på trykk, og gir Caroline en tydelig og gjenkjennbar tilstedeværelse i alle kanaler.

This page of my portfolio shows a selection of my web design projects, where I have had the visual responsibility. Most of the websites I have designed have been developed in collaboration with the development company Pixlweb. This collaboration ensures that the websites are not only aesthetically pleasing, but also technically robust and functional.

My projects range from simple informational pages to complex e-commerce solutions, all designed with a focus on ease of use and effective branding. I have experience in creating responsive design that improves the user experience and optimizes the customer's digital presence.

This page gives a small overview of some of the various logos I have designed. Each logo is designed with a good understanding of the brand's/company's needs and target audience, and demonstrates my ability to develop visual identities that are both aesthetically pleasing and strategic.

My projects are made for different industries and contain elements adapted to each customer's unique character, needs and market. This selection shows some of the breadth of my design expertise and approach to logo design.

For Sobeer "mini brewery" I designed a series of labels adapted to three different types of beer as well as a cider. The aim was to create a visual system that distinguishes the products from each other and maintains a uniform brand expression. Each label is designed to represent the individual characteristics of each type of drink: IPA, Weissbier, Lager and Cider.

The typography balances modern and traditional elements and the graphic element of a crown above the brand name 'Sobeer' reinforces the feeling of quality and creates a visual connection to the brewery's location, standard of craftsmanship and taste.

The client has long been recognized for its craftsmanship and expertise in piano repairs and maintenance. Wanting to improve their digital presence, they approached me to develop an online store that reflects their quality and professional pride.

In collaboration with Siv in Pixlweb, we designed and developed a tailored e-commerce solution for the client. The website integrates the company's existing visual profile to ensure recognition and brand consistency. We implemented user-friendly features and custom filters that allow customers to easily navigate through a wide selection of products based on category, price, condition and other relevant specifications.

The new online store now functions as an extension of Pianoverkstedet Holthe og Bakke's physical operations. The website appears both professional and user-friendly, and reinforces the brand's reputation by offering an efficient online shopping experience.

Take a look at the page at www.pianoverkstedet.com

In my collaboration with Mauds Manufaktur, I have developed a visual profile that complements the brand's existing logo. Mauds Manufaktur is a Norwegian brand that supplies knitting accessories. This new graphic profile is inspired by Queen Maud and her historical and cultural significance, and it reflects the values ​​of Mauds Manufaktur in a good way.

The project included the development of a color palette that reflects the values: Quality, Inspiring, Sophisticated and Down to Earth. The color choices are varied, from deep, earthy tones to lighter, more airy shades, which together create a balanced and appealing aesthetic.

As part of the branding, I also designed trade show materials and their B2B online store. These elements are created to support the brand's presence both digitally and in physical environments, and to provide a holistic user experience across all platforms. This means that Mauds Manufaktur appears both modern and timeless, with a strong anchoring in its core values.

Also take a look at illustrations made for Mauds Manufaktur

In my involvement with Tinkafu, I have had the opportunity to work broadly with graphic design and visual communication, adapted the company's visual profile and brand values. My responsibilities have covered, among other things, the design of a range of graphic materials, including product catalogues, exhibition materials, mailer inserts, banners for the website, and content for newsletters.

In addition to these tasks, I have also developed social media posts and animated GIFs to strengthen Tinkafu's digital presence.

Every design element has been created to be in line with Tinkafu's visual identity and to appeal to their target audience of young families looking for functional stroller accessories that lasts for a long time.

In this project, I have designed a website for Norway's national park municipalities, an association that focuses on local values and business development through their brand. The website functions as an important work tool as well as a presentation of the 24 national park municipalities and 5 national park towns, which together form an important part of Norway's natural heritage and local economic development.

The website has been designed in line with the association's design manual, and with a strong focus on user-friendliness. The visual expression has been created to reflect the association's professionalism and its connection to the scenic surroundings of Norway's national parks. My role in the project was to design the visual expression, while technical development and implementation was handled by Pixlweb.

The goal with this design was to create an intuitive and informative user experience that not only highlights each municipality's unique characteristics, but also promotes the association's overall goal of supporting local economic growth and community development through nature-based experiences.

This project consists of the design of a brochure to guide and support families through the process of change of ownership/generational change, particularly in relation to agricultural properties. The brochure addresses various aspects of a generational change, including financial, legal and emotional considerations.

Emphasis has been placed on facilitating a smooth transition for both seller and buyer, with special attention to planning and family dynamics. The design is designed with a professional yet personal approach, reflecting the personal aspects of taking over a family property.

The aesthetic design emphasizes the importance of family ties and continuity, helping to facilitate communication about a subject that can often be emotional and complex.

The project is a collaboration between Trysilvassdragets Skogeierlag, Glommen skog, Engerdal kommune and Trysil kommune