In my collaboration with Mauds Manufaktur, I have developed a visual profile that complements the brand's existing logo. Mauds Manufaktur is a Norwegian brand that supplies knitting accessories. This new graphic profile is inspired by Queen Maud and her historical and cultural significance, and it reflects the values ​​of Mauds Manufaktur in a good way.

The project included the development of a color palette that reflects the values: Quality, Inspiring, Sophisticated and Down to Earth. The color choices are varied, from deep, earthy tones to lighter, more airy shades, which together create a balanced and appealing aesthetic.

As part of the branding, I also designed trade show materials and their B2B online store. These elements are created to support the brand's presence both digitally and in physical environments, and to provide a holistic user experience across all platforms. This means that Mauds Manufaktur appears both modern and timeless, with a strong anchoring in its core values.

Also take a look at illustrations made for Mauds Manufaktur