In my collaboration with Mauds Manufaktur, I developed a visual profile that complements the brand’s existing logo. Mauds Manufaktur is a Norwegian brand specializing in knitting accessories. The new visual identity is inspired by Queen Maud and her historical and cultural significance, and reflects the core values of Mauds Manufaktur in a thoughtful and cohesive way.

The project included the development of a color palette reflecting the brand values of quality, inspiration, sophistication, and groundedness. The palette ranges from deep, earthy tones to lighter, more airy shades, coming together to create a balanced and appealing aesthetic.

As part of the visual identity, I also designed trade fair materials and Mauds Manufaktur’s B2B webshop. These elements were created to support the brand’s presence both digitally and in physical settings, ensuring a cohesive user experience across all touchpoints. The result positions Mauds Manufaktur as both modern and timeless, with a strong connection to its core values.

Take a look at the Illustrations made for Mauds Manufaktur