For Navnetavle, an online shop specializing in colorful, personalized birth posters for children’s rooms, I designed a playful and imaginative visual identity. The star motifs in the logo symbolize a child’s dreams and boundless imagination. A soft, rounded typeface was chosen to create a sense of warmth and security. The fresh color palette is both playful and engaging, designed to capture attention and delight both children and adults. I also incorporated elements such as colorful rainbows to add extra charm, a touch of “magic,” and visual variety.

For Navnetavle, I also developed a user-friendly webshop. Each poster can be personalized with the child’s name, birth weight, length, zodiac sign, and more, making every piece unique. Customers can easily navigate the shop and choose from different colors, sizes, and design options, creating a customized and personal shopping experience.

The visual design supports the brand’s playful and imaginative profile, while ensuring that all functional elements such as product filtering and the purchasing process are optimized for simplicity and efficiency.