In this illustration and design project for Elverum Vekst, the goal was to highlight Elverum as an attractive place to live, experience, and work—specifically targeting an international audience at a trade fair in the Netherlands. To achieve this, I designed a range of visual materials created to both inform and engage.

The project included an illustrated map of Elverum, designed to highlight residential areas, workplaces, and local attractions. Each category: Live, Experience and Work was marked with distinct illustrations to ensure clear navigation and easy understanding. The map was integrated into a brochure distributed at the trade fair.

I also developed a roll-up banner and a T-shirt featuring an illustration that complements the rest of the visual materials.

The materials were tailored to present Elverum as an appealing choice for an international audience, clearly communicating the city’s many opportunities for a rich and balanced life.