Archives: Portfolio

In my collaboration with Mauds Manufaktur, I have developed a visual profile that complements the brand's existing logo. Mauds Manufaktur is a Norwegian brand that supplies knitting accessories. This new graphic profile is inspired by Queen Maud and her historical and cultural significance, and it reflects the values ​​of Mauds Manufaktur in a good way.

The project included the development of a color palette that reflects the values: Quality, Inspiring, Sophisticated and Down to Earth. The color choices are varied, from deep, earthy tones to lighter, more airy shades, which together create a balanced and appealing aesthetic.

As part of the branding, I also designed trade show materials and their B2B online store. These elements are created to support the brand's presence both digitally and in physical environments, and to provide a holistic user experience across all platforms. This means that Mauds Manufaktur appears both modern and timeless, with a strong anchoring in its core values.

Also take a look at illustrations made for Mauds Manufaktur

In my involvement with Tinkafu, I have had the opportunity to work broadly with graphic design and visual communication, adapted the company's visual profile and brand values. My responsibilities have covered, among other things, the design of a range of graphic materials, including product catalogues, exhibition materials, mailer inserts, banners for the website, and content for newsletters.

In addition to these tasks, I have also developed social media posts and animated GIFs to strengthen Tinkafu's digital presence.

Every design element has been created to be in line with Tinkafu's visual identity and to appeal to their target audience of young families looking for functional stroller accessories that lasts for a long time.

In this project, I have designed a website for Norway's national park municipalities, an association that focuses on local values and business development through their brand. The website functions as an important work tool as well as a presentation of the 24 national park municipalities and 5 national park towns, which together form an important part of Norway's natural heritage and local economic development.

The website has been designed in line with the association's design manual, and with a strong focus on user-friendliness. The visual expression has been created to reflect the association's professionalism and its connection to the scenic surroundings of Norway's national parks. My role in the project was to design the visual expression, while technical development and implementation was handled by Pixlweb.

The goal with this design was to create an intuitive and informative user experience that not only highlights each municipality's unique characteristics, but also promotes the association's overall goal of supporting local economic growth and community development through nature-based experiences.

This project consists of the design of a brochure to guide and support families through the process of change of ownership/generational change, particularly in relation to agricultural properties. The brochure addresses various aspects of a generational change, including financial, legal and emotional considerations.

Emphasis has been placed on facilitating a smooth transition for both seller and buyer, with special attention to planning and family dynamics. The design is designed with a professional yet personal approach, reflecting the personal aspects of taking over a family property.

The aesthetic design emphasizes the importance of family ties and continuity, helping to facilitate communication about a subject that can often be emotional and complex.

The project is a collaboration between Trysilvassdragets Skogeierlag, Glommen skog, Engerdal kommune and Trysil kommune

Cloud 9 Candles is a fictional, feminine brand specializing in handmade, natural bubble candles. These colorful candles are designed to brighten your day with their playful shape and vibrant colors. The target group for Cloud 9 Candles is women aged 25 to 45 who appreciate a lively and feminine style. They appreciate a calm and positive atmosphere at home and prefer environmentally friendly products made from natural ingredients. The target audience has a love for interior design and is active on social media platforms such as Instagram and Pinterest, where they search for unique products and inspiration that reflect their personal style and values.

The project included designing a logo, color palette, icons, and animated giphys that reflect the brand's playful and lively aesthetic. The logo combines a soft and playful font style with cloud elements to emphasize playfulness and joy.

The colors selected includes bright and vibrant "pops" of color that I've named 'Funky', 'Girly', 'Natural' and 'Calm', all chosen to appeal to the modern, design-conscious target audience.

Finally, as part of the branding, I have developed packaging and several posts for use on social media, especially adapted to platforms such as Instagram and Pinterest.

For Navnetavle, an online store that specializes in colorful and personalized birth posters for the children's room, I have designed a playful visual identity. The logo's star motifs symbolize the child's dreams and limitless imagination. I have chosen a soft, round font to create a sense of security and warmth. The fresh color palette is both playful and engaging, designed to entertain both young and old viewers. I have also included elements such as colorful rainbows to add extra charm, "magic" and variety.

For the client, I also developed a user-friendly online store. Each poster can be customized with the child's name, birth weight, length, zodiac sign etc., which makes each poster unique. Customers can easily navigate the online store and choose from different colors, sizes and design options, which provides a customized and personalized shopping experience.

The visual design supports the brand's playful and imaginative profile, while ensuring that all functional elements such as product filtering and the purchase process are optimized for simplicity and efficiency.