This mini-collection is designed with a selected color palette and idea. The process started with sketching by hand in my sketchbook. From them I selected a snowman and idea to work on.
The sketch was further developed and drawn in Procreate. This snowman is made in several layers so it is easy to change colors and other details.
After I finished the illustration, I began sketching and design patterns that could fit the theme.
For the political party Elverum Høyre, I illustrated a map of Elverum with illustrations to visually present the opportunities for development that exist in Elverum, as well as emphasize in which ways Elverum is and can become an ev en more safe place to live, grow up and work.
The first phase of the project was an idea- and brainstorming where Elverum Høyre presented its ideas. Furthermore, I developed a sketch which we worked on until we landed the right expression.
In addition to the map, I drew individual illustrations that were used in Elverum Høyre's election program to emphasize the message.
Maps and illustrations were also used for their campaign marketing materials such as roll-ups, posters, tote bags and t-shirts.
Marketing content for Facebook and their website was also designed, in line with Høyre's design profile.
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