Type arbeid: Illustration

In this project, I had the pleasure of working with Matilde Brandt of Frihest to refine and further develop a logo based on her original sketches. The final logo was carefully crafted to reflect her approach and philosophy of liberty training and intuitive communication with horses.

The logo’s visual expression combines the elegance and strength of a horse with soft, flowing lines, symbolizing freedom and harmony between horse and rider. The name “Frihest” is integrated in a way that visually balances the symbol, creating a clear and recognizable identity for Matilde’s business.

The aim of the design process was to create a logo that reflects Frihest’s dedication to horse welfare and their distinctive approach to training, resulting in an identity built on trust, respect, and playful learning.

In this illustration and design project for Elverum Vekst, the goal was to highlight Elverum as an attractive place to live, experience, and work—specifically targeting an international audience at a trade fair in the Netherlands. To achieve this, I designed a range of visual materials created to both inform and engage.

The project included an illustrated map of Elverum, designed to highlight residential areas, workplaces, and local attractions. Each category: Live, Experience and Work was marked with distinct illustrations to ensure clear navigation and easy understanding. The map was integrated into a brochure distributed at the trade fair.

I also developed a roll-up banner and a T-shirt featuring an illustration that complements the rest of the visual materials.

The materials were tailored to present Elverum as an appealing choice for an international audience, clearly communicating the city’s many opportunities for a rich and balanced life.

The assignment involved designing an illustrated map of Elverum, along with supporting illustrations, to visually communicate the city’s opportunities for development and to highlight how Elverum is, and can continue to be, a safe place to live, grow up, work, and thrive.

The first phase of the project involved a brainstorming session where Elverum Høyre presented their ideas. I then developed an initial sketch, which we refined together until we arrived at the right visual expression.

In addition to the map, I created a series of standalone illustrations used in Elverum Høyre’s election program to further support and reinforce the message.

The map and illustrations were also used across various marketing materials, including roll-up banners, posters, tote bags, and T-shirts.

Marketing materials for Facebook and the website were also developed, in line with Høyre’s visual identity and brand guidelines.